ING Direct Cafe Toronto
The launch of ING DIRECT's flagship Café in downtown Toronto focused on local retailers who are 'A Saver’s Friend'. They were nominated by Savers (ING Direct customers) because they offer a fair price, great service, and exceptional value. In other words the kind of retailer a smart customer looks for. Savers Friends were photographed, printed onto large posters and displayed in custom orange light boxes for the large ground floor windows of the café. The light boxes were fully decorated by window display artists. Bios and map of store location were fixed to the windows as well.