FLICK OFF

Flick Off was the brainchild of a small boutique shop Key Gordon. The brief was simple, get attention, deliver a strong message and start a movement. As lead Art Director my duties were creating a campaign from the ground up. I designed an original logo, identity, ads, apparel, a website and more! The logo won at The One show and the Action kit was featured in Communication Arts and Step magazines.

FLICK OFF

Announced by Sir Richard Branson and the Government of Ontario, our provocative, multi-media campaign got kids’ attention in Canada around the world, educating a generation about global warming and energy conservation. (Ruffling the feathers of parents, journalists, and politicians was half the fun of it.) MuchMusic ran tv spots, Virgin hosted concerts, Roots sold t-shirts, and David Suzuki climbed aboard the FLICK OFF Express.

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